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Packaged food item sales rising in rural areas
Economy

Packaged food item sales rising in rural areas

Segments like food, snacks and lower price-point products have already seen reasonable demand in July so far, said Sanjeev Asthana, CEO at Patanjali Foods. By Kritika Arora Rural areas have started seeing an improvement in sales of packaged food products in the last few weeks, according to some fast moving consumer goods (FMCG) companies. The companies attribute this uptick in sales to better affordability due to high agricultural commodity prices last year and forecast of normal monsoons. Segments like food, snacks and lower price-point products have already seen reasonable demand in July so far, said Sanjeev Asthana, chief executive officer at Patanjali Foods. Rural incomes were decent last year due to high agri commodity prices. With more affordability coming in and price point...